Price Comparison Websites

Facilitating Better Buying Decisions

Never before, in the history of mankind, has change taken place at a faster pace. Technology and the internet has changed the global business landscape. It is no longer feasible for commercial entities to limit themselves to traditional mediums for revenue generation.

The rise of E-commerce has given traders access to new markets. Marketers are devising new methods for attracting consumers from around the world. Online shopping stores are now an established and accepted part of the global marketplace.

Price Comparison Shopping Engines

Second Guessing Your Decisions No More

Before making a purchase, we consider a multitude of factors. They are different for different people. Some prioritize quality, others focus on convenience, the urgency of need, etc. But regardless of how different we are, for most of us, the price is the main determinant for buying anything.

Each one of us also experiences a sense of unease, a feeling of distress, as soon as the purchase is made. Psychologists call it the “Post Purchase Cognitive Dissonance”, a common occurrence whereby shoppers feel concerned that they might not have made the best buying decision.